Somos Martina is a Colombian brand redefining menstruation with absorbent underwear for bodies.
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Somos Martina
Somos Martina, Colombia’s first intimate care brand dedicated to ending period poverty, created the Period Uniform to promote dignity, quality, and sustainability. Since 2019, the brand has redefined menstruation with reusable underwear that is comfortable, safe, and environmentally responsible, proving that periods should never be a barrier but a natural part of life lived with confidence and genuine freedom.
With five sustainability certifications and a clearly community-driven mission, Somos Martina continues to lead change in menstrual health, making sure every girl in Colombia can access period care, stay in school, and build a future full of opportunity.
Somos Martina team at their office in Bogota, Colombia.
(Somos Martina, 2025)
Collaborators
Institución Educativa Mayor de Mosquera
The Mayor de Mosquera educational institution, an official public school, provides education to students from low-income families. Its mission is to form good people who are useful to society and build a better future. It provides accessible education and opportunities for personal growth to all its students. For the Period Uniform, the Mayor de Mosquera is the first school to adopt it, adding period underwear to its school uniform and leading the promotion of menstrual health education and open dialogue about equality, dignity, and body awareness.
Poderosas
Colombia
Fundación Poderosas Colombia is a grassroots organization that empowers women and young people through comprehensive sexuality education, leadership, and community action. It works to break cycles of gender-based violence and inequality by strengthening decision-making power, confidence, and collective care. The organization creates safe and transformative spaces where women and youth can learn, connect, and lead change in their communities. For The Period Underwear Project, Poderosas Colombia thoughtfully led the community engagement and outreach process, ensuring that the voices and everyday realities of women were central to the project’s impact.
Demente
Demente is a production company founded in 2012 that blends film and advertising with a touch of strategic madness. They think differently, film differently, and create differently, driven by a passion for turning disruptive concepts into bold visual stories that both captivate, inspire, and connect. For The Period Uniform, a dedicated team of women led the entire production process, from direction to post-production, bringing a shared vision of creativity, empathy, and empowerment to every frame.
Adriana
Lozano
Adriana Lozano is a Colombian illustrator and artist known for her intimate observations of daily life. With studies in Fine Art and international exhibitions across three continents, her work is featured in collections like the New York Public Library. For The Period Uniform, she created the campaign's illustrations, blending sensitivity and strength to reflect women’s experiences.
Dr. Laura
Gil
Dr. Laura Gil is a Colombian OBGYN and reproductive rights advocate. She is the co-founder of the Grupo Médico por el Derecho a Decidir-Colombia, which is part of Causa Justa, the movement that achieved depenalization of abortion in colombia on 2022. She has played a leading role in advancing abortion training and access in the country. She serves as past- chair of the FIGO Safe Abortion Committee and as member of the Human rigths and women health committte at FECOLSOG, the national OBGYN society in Colombia. For The Period Uniform, Dr. Gil provided medical and technical guidance to ensure that menstrual health were represented with scientific accuracy, sensitivity, and care.
Claudia
Barral Magaz
Claudia Barral Magaz is a Spanish film and advertising director with a background in Fine Arts and Cinematography. Her award-winning work has been recognized at the Ciclope Festival, Cannes Lions, and Vimeo Best of the Year. Known for visual richness and metaphor, she recently directed the film for The Period Uniform, creating a deeply human and evocative narrative.
Maria F.
Fitzgerald
María F. Fitzgerald is an award-winning journalist, editor, and author of the 2023 book Los nombres que olvidamos. A winner of the Simón Bolívar National Journalism Award in 2020, she specializes in human rights and armed conflict journalism, and gender-focused editorial work. She is a lecturer at Universidad de los Andes and has contributed to publications including The New York Times and Cambio. For The Period Uniform, she led the narrative development and editorial strategy, shaping the storytelling around dignity, equity and empowerment.
Violeta
Zambrano
Violeta Zambrano is a Colombian filmmaker and photographer whose work explores the female experience, specifically the emotional and physical realities of menstruation. Her short documentary No es un Herida follows women navigating illnesses defined by painful periods, and she founded Menstruhadas, a collective devoted to exploring menstrual experiences through conversation and research. Her work has been presented at CLACSO 2025, and she continues to advance menstrual equity in Colombia. Her photography weaves through The Period Uniform, blending images from earlier projects with those she captured on set while documenting the film’s creation.
